Asokan Ajitha, Aswathy

Address:
Department of Management Studies
Indian Institute of Technology Madras, Chennai
Bangalore, Karnataka 600036
India
phone:
view phone+919995049491
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Description

My PhD work is regarding types of customer participation in services and its influence on various outcomes.

Additional Information

Ph.D: Indian Institute of Technology Madras and Curtin University

Email Address for Contact: aswathy.asokan@gmail.com

Cell Phone Number: 9995049491

Research Areas: Service Marketing, Customer participation, Customer well-being, healthcare service quality, service quality

Education: Bachelors in Technology
Masters in Bioinformatics
Masters in Business Administration
Ph.D. (pursuing)

Previous Work Experience : 5 years of academic experience excluding Ph.D.

Publications and Awards: Journal Publications
1. Asokan, A.A., Sharma, P., Kingshott, R.P., Maurya, U.K. and Kaur, A., 2019. Customer participation and service outcomes: Towards a conceptual framework. Journal of Services Marketing, 33(1), pp. 16-30. (ABDC ranking – A, Impact factor 2017 – 2.408, Citescore 2018 – 3.65)
2. Rejikumar G., Aswathy Asokan Ajitha, Malavika S. Nair, Raja Sreedharan V., 2019. Healthcare service quality: A methodology for servicescape re-design using Taguchi approach. The TQM Journal. Early cite. (ABDC ranking – B, Citescore 2018 – 2.51)
3. Geetha, M. and Asokan, A.A., 2019. Organ donation in India – A social marketing perspective. International Journal of Nonprofit and Voluntary Sector Marketing, e1637. (ABDC ranking – B, Citescore 2018 – 0.89)
4. Rejikumar, G., Aswathy Asokan, A. and Sreedharan, V.R., 2018. Impact of data-driven decision-making in Lean Six Sigma: an empirical analysis. Total Quality Management & Business Excellence, pp.1-18. (ABDC ranking – C, Citescore 2018 – 2.44)
5. Rejikumar, G. and Asokan, A.A., 2017. Information seeking behavior causing satisfaction modification intentions: An empirical study to address emerging challenges in a service context. Journal of Indian Business Research, 9(4), pp.304-328. (ABDC ranking – C, Citescore 2018 – 1.08)
6. Rejikumar, G., Asokan, A.A. and Kumar, V.G., 2018. Pharmaceutical Marketing: Directions for Customer Orientation. Research Journal of Pharmacy and Technology, 11(8), pp.3283-3289. (Citescore 2018 – 0.39)
7. Rejikumar, G. and Asokan, A.A., 2017. Customer perceived determinants of online buying: A conjoint analysis. Journal of Advanced Research in Dynamical and Control Systems, 9(18), pp. 1907-1918. (Citescore 2018 – 0.31)

Conferences
1. Asokan, A.A., Sharma, P., Kingshott, R.P., Maurya, U.K. and Kaur, A., 2018. Mediating role of task-related affective well-being in the influence of customer participation on service outcomes. In 12th Great Lakes NASMEI International Marketing Conference, Dec 20-21, 2018, Chennai, India: Great Lakes Institute of Management.
2. Daneshfar, Z., Asokan, A.A. and Sharma, P., 2018. The nature and determinants of customer expectations of luxury services. In 12th Great Lakes NASMEI International Marketing Conference, Dec 20-21, 2018, Chennai, India: Great Lakes Institute of Management.
3. Asokan, A.A. and Edward, M., 2015. Intention to use social networking sites: A study with reference to Generation Y. In International Conference on Current Trends of Management Research, Nov 20, 2015, Ernakulam, India: Sree Narayana Gurukulam College of Engineering.