Auer, Christine

Institute for Marketing, LMU Munich
Ludwigstr. 28 RG, 318
Munich, Bayern 80539
view phone+49 89 / 2180 5665
view fax+ 49 89 / 2180 3322

Auer CV 08/2019

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I received my doctorate in February 2019 from the Insitute for Marketing at LMU Munich in Germany where I am currently employed as an Academic Associate. My research interests include creativity, innovation and entrepreneurial marketing as well as legitimacy and ecosystems. I am looking for an academic placement which allows me to pursue high quality scholarly work in a switched on, highly communicative, interdisciplinary environment. I have a strong preference for working with process oriented, qualitative questions and methods. I enjoy teaching and believe in the exchange between theory and practice which allows students to apply their knowledge to various contexts.

Additional Information

Ph.D: February 2019/LMU Munich (Ludwig-Maximilians-Universität München)

Email Address for Contact:

Research Areas:
Creativity, Innovation and Entrepreneurial Marketing
Legitimacy and Ecosystems

05/2017 – 02/2019, DOCTORAL CANDIDATE, Munich School of Management, LMU Munich, Germany
04/2014 – 05/2017, MASTER OF BUSINESS RESEARCH, Munich School of Management, LMU Munich, Germany
09/2012 – 08/2013, LLM INTELLECTUAL PROPERTY LAW, University of Edinburgh, Scotland, UK
09/2008 – 07/2012, BA (HONS) BUSINESS STUDIES WITH FILM AND MEDIA, University of Stirling, Scotland, UK
08/2010 – 01/2011, EXCHANGE STUDENT, University of Hawaii at Hilo, HI, USA

Previous Work Experience :
Summer 2013: Research assistant for CREATe
Employer: Smita Kheria, School of Law, University of Edinburgh (Edinburgh, UK)
Winter 2010: Marketing internship for the promotion of classical music concerts
Employer: Thomas R. Geballe, Hawaii Concert Society (Hilo, HI-US)
Summer 2010: Set- and Production Assistance “Tod am Engelstein” ZDF Movie
Employer: Relevant Film (Hamburg)
Summer 2009: Set Assistance “Tödliches Alibi” and “Ende der Schonzeit” from the series “Der Alte”
Employer: Neue Münchner Fernsehproduktion (München)

Publications and Awards:
Perspectives on entrepreneurship, innovation and creativity. Inaugural Dissertation to obtain the degree of Doctor oeconomiae publicae (Dr.oec.publ.) at LMU Munich, February 2019 The individual articles of the dissertation are currently in the publication process

Die Bedeutung neuer Technologien für das Dienstleistungsmanagement – Neue Chancen und Herausforderungen with Anton Meyer and Silke Bartsch in: Roth et al., Perspektiven des Dienstleistungsmanagements, Springer Gabler, Wiesbaden, exp. Publication date: 2020

The Influence of Legitimacy on User Behavior in the Sharing Economy in: Proceedings of the 52nd Annual Hawaii International Conference on System Sciences, Maui, Hawaii, Januar 2019

DAAD Konferenzförderung 2019
LMU BWL Alumni Konferenzförderung 2019