Oluwayemisi Olomo

Km 22 Lekki-Epe Expressway
view phone+2347025048222
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I am a PhD Candidate of Marketing at Lagos Business School, Pan-Atlantic University, Nigeria and my area of specialization is Corporate Branding. Within the realm of corporate branding, my area of sub- specialization is health branding and my PhD thesis examines the development of health branding in Nigeria from a historical institutionalism perspective, using archival research as well as case studies drawn from the public, private and traditional healthcare sectors in Nigeria.

I have a multi-disciplinary background in the medical and social sciences which informs my interdisciplinary approach to research and multi-pronged approach to teaching. My first degree is in the medical sciences and I have a Post-Graduate Diploma in Broadcast Journalism as well as a Master’s degree in Business Administration (MBA).

My decision to pursue a PhD in management, with specialization in Marketing was borne out of my work experience prior to my doctoral studies where I observed a number of management-related problems in the various sectors I worked. One of the problems I observed was a seeming incongruity between companies’ external reputation to customers and their internal reputation to employees, which oftentimes had a negative backlash on the companies. This informed my decision to pursue a doctoral programme in Management at the Lagos Business School, Nigeria where I was awarded a scholarship to study Management.

Within the Management domain, I chose to specialize in Marketing in order to pursue the area of corporate branding which deals with the perception of organizations. For my MPhil thesis, I investigated the role the social media plays in influencing the relationship between corporate personalities of brands and customer purchases. My study was conducted in the Nigerian banking sector and I had the opportunity to present the findings of my study to academics and industry practitioners at an international conference held in the US in 2015. My doctoral thesis is inspired by my medical background and it focuses on the development of health branding in Nigeria from the period 1996 – 2018 and uses historical institutionalism as a theoretical lens. From my doctoral thesis, I have presented two papers related to health branding at the following conferences - the 2016 Academy of International Business, Sub-Saharan Chapter (AIB-SSA) Conference and the 2017 Corporate Communication International’s Conference on Corporate Communication. In addition, I have written a book chapter on health branding which examines the construct from a social constructionism lens and explores how healthcare managers can build their organizations into brands.

On the whole, my primary research interests lie in the field of marketing and I am particularly interested in corporate branding, health branding, digital marketing and institutional theory applications to marketing.

In addition to my research endeavous, I have three years teaching experience as an Adjunct Faculty at the undergraduate campus of Pan-Atlantic University, Lagos Nigeria where I teach Marketing to third year Business Administration students.

Lagos (Nigeria)

Additional Information

Ph.D: December 2019/Lagos Business School

Email Address for Contact: oolomo@lbs.edu.ng

Cell Phone Number: +2347025048222

Research Areas: Corporate Branding
Health Branding
Digital Maketing
Marketing and Advertising Policy

Education: 1) Lagos Business School, Lagos (Nigeria)
PhD Award in view (2019)

2) Lagos Business School, Lagos (Nigeria)
MPhil in Management (2015)

3) Lagos Business School, Lagos (Nigeria)
Master of Business Administration (MBA) (2011)

4) Nigerian Institute of Journalism, Lagos (Nigeria)
Post Graduate Diploma in Broadcast Journalism Distinction
Credit (2005)

5) College of Medicine of the University of Lagos, Idi-Araba,
Lagos (Nigeria)
B.Sc (Hons.) Physiology Second Class Upper Division (2001)

Previous Work Experience : 1) School of Social Sciences and Management , Pan-Atlantic University, Ibeju-Lekki Campus, Lagos (Nigeria)
Adjunct Faculty, Marketing (2017 – till date)

2) Lagos Business School , Pan- Atlantic University, Lekki Campus, Lagos (Nigeria)
Co-Teacher, Creative Writing Class (2015)

3) Children’s Development Centre, Lagos
Business Development Officer (2010 – 2012)
• Organized an awareness programme on developmental disabilities, in conjunction with 92.3 Inspiration FM.
• Developed a fundraising strategy which resulted in generation of funds for the Centre
• Secured a long- term partnership between Google West Africa and Children’s Developmental Centre
• Secured a 30- day supply of Pampers products by Procter and Gamble for the Centre

4) Channels Television, Lagos
Reporter/Presenter/Programme Producer (2005 – 2008)
• Revamped the station’s children’s programme - The Children’s Club in 2006 through the introduction of storytelling.
I was subsequently given a letter of commendation by the Executive Management of the Station

5) Borno State Sports Council, Maiduguri, Borno
National Youth Service Corps Member (Sept. 2002- Aug. 2003)

Publications and Awards: Publications:

A) Academic Papers
• Olomo, O. & Otubanjo, O. (2016). Shifts in the Meaning of Corporate Brand Management: A Theoretical Perspective Proceedings of the CCI Conference on Corporate Communication
• Olomo, O. & Otubanjo, O. (2015). Corporate Brand Personality and Consumer Purchases: The Mediating Role of the Social Media. Abstracts of Proceedings: CCI Conference on Corporate Communication

B) Book Chapter
• Olomo, O. & Otubanjo, O. (Publication in process) Chapter 10 – Branding the Healthcare Experience. In R.E Hinson, K. Osei-Frimpong, O. Adeola & L. Aziato (Eds.), Healthcare Service Marketing: Building Customer-driven Health Organisations. New York, NY : Routledge, Taylor and Francis


1) GSERM Global School in Empirical Research Methods Scholarship (2016)
2) Lagos Business School Doctoral Scholarship (2012 – 2019)

3) Recognition Award for Best Student in Broadcast Journalism (2005)