Sidaoui, Karim

13.03.03, George Kenyon, Off Booth Street East
Newcastle upon Tyne, Scotland M13 9PY
United Kingdom
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A multidisciplinary digital marketing researcher and professional with a wide range of technical and business skills and experience. My research focuses on using data-driven technologies such as artificial intelligence, machine learning, IoT, text mining, chatbots, and big data analytics to better understand customer experience. My professional experience ranges from software development, product development, and IT project management to category management and business development in multinational retail corporations.

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Ph.D: Summer 2020 / Alliance Manchester Business School

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Research Areas: Customer Experience
Artificial Intelligence
Machine Learning
Customer Engagement
Service Marketing
Customer Deviance
Sentiment Analysis